Curriculum
Experience an 8-week skill stack accelerator, structured into 6 sprints over 6 weeks, where you build solid craft and apply what you’ve learnt every week.
This is followed by 2 weeks of serving as a marketing consultant, solving a live problem faced by a brand and presenting your solution to its CMO.
Applied Psychology in Marketing
- Fundamentals of Psychology - Attention, Learning and Memory
- Neuromarketing basics
- Cognitive biases in Marketing
- Building habits, trust & loyalty through campaigns
- Principles of Persuasion and how they can be leveraged
- Psychology of Ads, Websites & Pricing
Building a Modern Brand - Storytelling, Community & Measurement
- Brand positioning model, Differentiation framework, and Preference maps
- Principles of Brand Storytelling and writing stellar briefs
- Building Brand Communities and nurturing them for loyalty & advocacy
- Brand Equity and Perception
- Brand Identity Design
E-commerce, D2C marketing & Conversion Optimization
- Selling on Marketplaces like Amazon, Myntra and Nykaa
- D2C Brand and Merchandising Strategy
- Getting traffic to your D2C store
- Ecommerce data and metrics
- Unit Economics in Ecommerce
- Conversion Rate Optimization (CRO)
Creative Strategy, Testing & Influencer Marketing
- Data-driven Influencer Marketing: Choice Model and ROI tools
- Anatomy of a Great Ad
- Judging what’s a great creative - with data
- A/B Testing creatives
- How to generate Ideas
- Creating copy & visuals that convert
Performance & Growth: Acquisition Marketing
- Acquisition Funnels
- Calculating and Optimising Customer Acquisition Cost (CAC)
- Traditional Media Buying & Planning: TV, Print, OOH
- ROI-based App download campaigns
- Paid Ads - Meta & Google
- Search Engine Optimisation (SEO) basics
Performance & Growth: Retention & Engagement
- Retention & Customer Lifetime Value
- Engagement campaigns and RFM Framework
- Understanding CAC/LTV ratio
- Referral Marketing Campaigns
- Designing Loyalty Programs that work
- Gamification for Engagement Marketing
Marketing Consultancy Project
Solve a live problem faced by a brand and present your solution to its CMO.
Teams will engage in a consultancy project with a live brand case study, and apply what they’ve learnt across the previous six weeks. They'll be tasked with addressing real challenges faced by both new-age and legacy brands.
After two weeks of focused effort, select teams will have the opportunity to present their solutions directly to the brand's current CMO. This isn't just a chance to showcase skills; it's an opportunity to increase the odds to land interviews at that organisation.
Applied Psychology in Marketing
- Fundamentals of Psychology - Attention, Learning and Memory
- Neuromarketing basics
- Cognitive biases in Marketing
- Building habits, trust & loyalty through campaigns
- Principles of Persuasion and how they can be leveraged
- Psychology of Ads, Websites & Pricing
Building a Modern Brand - Storytelling, Community & Measurement
- Brand positioning model, Differentiation framework, and Preference maps
- Principles of Brand Storytelling and writing stellar briefs
- Building Brand Communities and nurturing them for loyalty & advocacy
- Brand Equity and Perception
- Brand Identity Design
E-commerce, D2C marketing & Conversion Optimization
- Selling on Marketplaces like Amazon, Myntra and Nykaa
- D2C Brand and Merchandising Strategy
- Getting traffic to your D2C store
- Ecommerce data and metrics
- Unit Economics in Ecommerce
- Conversion Rate Optimization (CRO)
Creative Strategy, Testing & Influencer Marketing
- Data-driven Influencer Marketing: Choice Model and ROI tools
- Anatomy of a Great Ad
- Judging what’s a great creative - with data
- A/B Testing creatives
- How to generate Ideas
- Creating copy & visuals that convert
Performance & Growth: Acquisition Marketing
- Acquisition Funnels
- Calculating and Optimising Customer Acquisition Cost (CAC)
- Traditional Media Buying & Planning: TV, Print, OOH
- ROI-based App download campaigns
- Paid Ads - Meta & Google
- Search Engine Optimisation (SEO) basics
Performance & Growth: Retention & Engagement
- Retention & Customer Lifetime Value
- Engagement campaigns and RFM Framework
- Understanding CAC/LTV ratio
- Referral Marketing Campaigns
- Designing Loyalty Programs that work
- Gamification for Engagement Marketing
Marketing Consultancy Project
Solve a live problem faced by a brand and present your solution to its CMO.
Teams will engage in a consultancy project with a live brand case study, and apply what they’ve learnt across the previous six weeks. They'll be tasked with addressing real challenges faced by both new-age and legacy brands.
After two weeks of focused effort, select teams will have the opportunity to present their solutions directly to the brand's current CMO. This isn't just a chance to showcase skills; it's an opportunity to increase the odds to land interviews at that organisation.